1^st Prize Winner
Portugal
National Coordination for HIV/AIDS

5 reasons not to wear condoms

The condom as an uncomfortable romance and sensitivity killer: who isn't familiar with this supposedly clear-cut argument? A particularly convincing aspect of this first-place video clip is the way in which it seizes popular reservations of condom usage and pits them against the possible consequences of not using one. The clip succinctly conveys that it is worth it to think beyond the 'heat of the moment' - hence, the slogan, 'Think twice'. Even if this technically and brilliantly executed social advertisement confronts its viewers with deterrent images that could lead them to feel divided, its success lies exactly in these points - by stirring up attention and by subsequently leaving a lasting impression in viewers' minds.

2^nd  Prize Winner
Belgium/Wallonia
Plate-Forme Prévention SIDA

Gay

How can I say I want to use a condom? Many find themselves confronted with this dilemma at exactly the decisive moment. This 2nd place social advertisement playfully demonstrates how one might be able to get over this hurdle a little easier with humour and fantasy, even in the midst of a passionate moment. The message: It doesn't matter how - just talk about it" conveys a relaxed and self-understood naturalness in dealing with condom usage. This particular advert is one of three social clips. Although each is set in different settings, all three are dramaturgically intertwined. Finally, this social advert is convincing in that it addresses issues pertinent to the lives of gay men as two male protagonists are in focus. A successful production, both in form and aesthetics as well as content.

3^rd Prize Winner
Switzerland
Federal Office of Public Health FOPH

Beach Bar

In a humorous and surprising way, this third place advertisement manages to cut to the chase by depicting a particular situation that some viewers may even find themselves ’caught’ in: “It all went so fast. I didn‘t even think about condoms.” Just as quickly as the short clip is long, so quickly can it all happen, so quickly can a condom be forgotten, and so quickly can unwanted consequences be the result. The clip, which is also one of three advertisements of a campaign, convinces both with its clear message that makes the viewer think as well as with its wonderfully exaggerated and cinematically superb execution. Form and content correspond perfectly.

3rs Prize Winner
Russia
Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria

Pool

Imagine you are standing on a diving board blindfolded. Is there water in the pool below? With an effective and excellently executed metaphor, this second 3rd place-winning advertisement ‘covers’ what unprotected sex could mean. With such a ‘blind dive’, one immediately puts oneself and others into a dangerous situation. The social clip impresses and convinces with its suspenseful structure. A fantastic production with a long-lasting message.

1^st Prize Winner
Home alone
Director: Frauke Thielecke

“Nice to have the stereotypical start of a clip, then a funny twist and a happy ending, all in one minute.”. The video clip that has taken 1st place convinces through an entertaining and dramatically harmonious story that clearly conveys the central message: we won’t do it without one. With playful authenticity, the clip conveys that it is the most natural thing in the world when both are well-prepared and have a condom ready to use. At the same time the condom becomes a life-saver, if not even the main actor… a successful metaphor about the importance of protecting oneself and others from HIV.

2^nd Prize Winner
JUPO Köln
Director: Björn Kempa,
Assistant director: Lika Breuer

„A Perfect Day“

“Same sex love combined with a country idyll - especially for young gay men an often incompatible contrast. It is exactly there in the countryside where they are seldom able to have a ‘coming out’ without difficulties. This second place video clip convinces with the medium of persiflage by idyllically coupling exactly these two contrasting elements: bucolic innocence and the bliss of the 50‘s, unconventional love and an openness towards condom usage go hand in hand. In a wonderfully humorous way, the clip places its clear statement of the acknowledgement of gay sex and protection against HIV The video clip impresses with not only its particular film aesthetic and dramatically excellent execution, but also with its unique story.

3^rd Prize Winner
Things grandmother already knew about
Director: Philipp Fricker

„Funny, seductive, surprising“. The third place video clip communicates with humour and playfulness that passion and romance are not bound to the question of age, just as little as the question of protection with a condom. Even grandmothers know the score and younger generations could stand to learn something from them. This clip is particularly convincing with its original and cross-generational idea and the light-footed motivation to use condoms. The condom is presented as a self-understood tool that can also have something playful, exciting and seductive about it. In every way, a successful production.